Digital Transformation Literature Review
Digital transformation seems to be the current business buzzword. But not all digital transformations are created equally.
As businesses enhance customer experiences, they will gain a competitive edge that will help them surpass their competitors in the increasingly competitive marketplace.
( IDC) Customers are at the core of the digital transformation.
According to research in Harvard Business Review, of the $1.3 trillion spent on digital transformation in 2018, an estimated $900 billion was wasted when initiatives didn’t meet their goals.